As technology grows complex, IT teams struggle to monitor app performance and resolve issues swiftly. AppDynamics detects and fixes performance problems in real-time, ensuring complete observability.
AppDynamics launched the "Observe what matters" campaign to educate and engage employees about the company's focus on observability. This initiative informs and inspires staff, highlighting AppDynamics' vital role in customers' digital journeys.
We introduced a branded notebook that explored the broader story of our Observability Platform, highlighting the complexity of technology in everyday life and showcasing key AppDynamics customers.
This 128-page book, created in three distinct branded covers, was structured into three sections: The Why, The How, and The Who, providing a clear and engaging narrative on our platform’s impact.
To bring the story to life for our employees, we created a mailer featuring a printed newspaper and Carhartt’s iconic beanie.