CLIF Bar attends over 2000 field events every year. Whether to hand out samples at an Earth Day events, take New Yorkers for a surprise weekend ski trip, or other specialty sporting event. Rebranding our entire fleet globally helped drive brand recognition at our retail settings.
In leading the art direction and brand design for this family-oriented, costumed relay race, I aimed to capture the event's spirited and unpredictable nature. By embracing the essence of spontaneity, we crafted a visual identity that resonated with participants and spectators alike, ensuring a memorable and cohesive brand experience.
Designed collectible vintage-style posters for CLIF Athletes to autograph at InterBike in Las Vegas, enhancing fan engagement through nostalgic, event-specific memorabilia. Fans had a chance to then watch their favorite athlete compete in the CLIF Cross Vegas event.
Events play a pivotal role in how CLIF shares its organic story with retailers and customers. Our booths attract thousands daily, offering engaging experiences that embody our brand's commitment to adventure and sustainability.