Music is a huge part of the culture at CLIF Bar, so much so, they even won the FORTUNE Battle of the Bands. MOJO is meant to be a nod to music and much like every note can deliver a completely new sound, every ingredient can deliver unexpected flavors.
The original CLIF Bar packaging hadn’t had a refresh for over 13 years. It now has a more modern look and has expanded beyond just rock climbing.
We worked with Brian Edward Miller at Orlin Culture Shop to reimagine the CLIF Kid line of adventurers.
CLIF Athlete becomes the new portfolio for all athletic bars. This line is distinguished by a large area of red rather than the floating CLIF badge.