Art direction and brand design for CLIF’s own event held as a family fun costumed relay race where anything could happen, and probably would.
New Yorkers signed up for trips on the “Magic” bus with no idea where they would end up, but always knew it would be an adventure. This was a great way to have customers experience the brand first hand.
These posters were designed to recreate the look of collectable vintage posters for CLIF Athletes to sign at special events to share with our biggest fans.
Events are a huge part of how CLIF delivers their organic story to their retailers and customers.
As part of our give back activation at Natural Products Expo, we asked people to fill in the blank and tell us why they want organic. #organicforgood
I designed a fleet of sprinters, cars and trucks for all regional and worldwide activation at events. Truly bringing a brand experience to the people where they are.