The AppDynamics brand needed to evolve to better align with Cisco. As part of that evolution, everything from Graphic Elements, Illustration, Icons, Color pallet, and photography style leaned in to the master brand from Cisco.
To help ensure all branded assets aligned more closely with our core brand, we developed a photo styleguide complete with examples like those above.
We successfully executed a variety of graphic animations and detailed still treatments for all videos, as well as for the accompanying PowerPoint presentation screens.