Bringing the brand into the physical world.
The AppDynamics Customer Experience Center was created to give customers more than a place to meet—it was an opportunity to experience the personality, innovation, and culture behind the brand.
The Challenge
We needed to transform a corporate environment into a memorable customer destination—one that felt sophisticated enough for enterprise conversations while retaining the curiosity and energy of the AppDynamics brand.
The Idea
Working with RMW Architecture and Stout-SF, we developed an experience built around discovery and unexpected moments.
Conference rooms became individual experiences inspired by names like Walkman, Lite-Brite, and Power Glove, with environmental graphics, architectural details, and natural elements giving each space its own personality.
The Experience
As Creative Director, I helped shape how the AppDynamics brand translated across architecture, environmental graphics, digital content, and physical installations.
At the entrance, dimensional forms integrated dynamic customer videos, turning customer success into an evolving part of the environment. Inside the Walkman conference room, our collaboration with Planted Design introduced unexpected natural elements that softened the technology-driven space and created memorable moments of discovery.
Every touchpoint was considered as part of one connected experience.
The Impact
The CXC transformed a traditional corporate meeting space into an immersive expression of the AppDynamics brand—a place designed to spark conversation, showcase customer success, and leave visitors with a stronger sense of who AppDynamics was before the meeting even began.