Turning innovation into a shared experience.
The AppDynamics Hackathon was designed to bring teams together around experimentation, problem-solving, and new ideas. The challenge was to create an internal event brand that felt distinctly AppDynamics while generating excitement and encouraging employees to participate.
The Idea
We built the identity around a simple visual metaphor: ideas taking shape.
A flexible system of dimensional wireframe boxes represented problems, possibilities, and the different solutions teams could create during the Hackathon. The modular language gave the event its own personality while remaining connected to the larger AppDynamics brand.
The Experience
As Creative Director, I helped establish a system that could scale across the entire employee experience—from initial awareness and animated recruitment content to email, digital communications, participant badges, event graphics, and supporting tools.
Rather than treating each touchpoint as a separate deliverable, we created a cohesive visual system that could flex across formats while remaining immediately recognizable.
The Impact
The result was more than an event identity. It turned an internal technology challenge into a branded experience—creating energy around participation and giving employees a shared visual language for experimentation, collaboration, and innovation.